slo | eng

P74 Gallery

Zavod P.A.R.A.S.I.T.E at Kunstverein Milano

25 October 2018, at 6.30pm
The Art Book Shop Project | Fabbrica del Vapore
via procaccini 4, 20100 Milan, Italy


Tadej Pogačar, Naša Žena, 2013

The second instance of CUratedCube – presentations dedicated to publications and artists’ books published by national and international Institutions and Publishing Houses around the world, selected by Kunstverein Milano for The Art Book Shop Project – presents the selection of publications and fanzines from the AB Collection by Zavod P.A.R.A.S.I.T.E., Ljubljana.

Contemporaneously Kunstverein Milano presents Nasa zena (Our Woman), a series of magazine covers from a popular Slovenian women’s magazine, by Tadej Pogačar, who will introduce his work and the activity of Zavod P.A.R.A.S.I.T.E to the Milanese public on Thursday 25 October at TABSP.

The magazine Nasa zena was published regularly for 72 years and is in fact the oldest periodical of its kind in Slovenia. It was launched in 1945, immediately at the end of World War II, as a “journal for the working woman”. Published by the Main Committee of the Women’s Antifascist Front of Slovenia (a women’s socio-political organization established in 1942), the magazine wished to actively include itself in the currents of societal events and to co-shape the image of the modern Slovenian woman.
The work Nasa zena (Our Woman) contains the magazine’s covers from 1960 to 1970 and investigates the representation of women in the media, the dominant ideology of the time, as well as lifestyle and consumerism in Yugoslavia – at a time when the country’s original version of self-management socialism was experiencing its peak of economic prosperity.