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P74 Gallery

Warren Neidich: The Noologist’s Handbook

2 September – 26 September 2012
Performances – Workshop – Exhibition
P74 Gallery, Trg Prekomorskih brigad 1 , Ljubljana

Curated by: dr. Suzana Milevska

Public Performance: Wednesday, 5 September 2012, at 8 p.m. (Kino Šiška)
Opening View: Wednesday, 12 September 2012, at 8 p.m. (P74 Gallery)

The Noologist’s Handbook is an art project that uses the instructions, apparatuses and procedures of performative practice to create imaginary sculptures in a make believe exhibition in the space inside the skull first designated by Willam James, the famous American psychologist, as the minds’ eye. A Noologist is someone who sculpts the image of thought that is formed in that space through a series of practices called the noologist’s handbook. Somewhat akin to psychoanalysis it is a type talk therapy. The end of the nineteenth century was defined by a set of immaterial social, political, economic, and psychological relations that created not only the great leaps forward in art like impressions and constructivism or in science like the invention of cinema and the theory of relativity but also created its own particular forms of psychopathology like hysteria and neuroaesthenia. Psychoanalyis was elaborated as a treatment for these conditions. At the beginning of the 21 st century we need new apparatti in our cultural armentarium to deal with the new psychopathologies created by the social, political, economic and spiritual relations of the information age. Psychopathologies like Attention Deficit Disorder and Manic-Depression which have been caused by the over glut of the image world which overwhelm our senses. Psychopathologies according to the Italian Political philosopher Franco Berardi that are new dispositifs of sovereignty, in our moment of semiocapitalism, which control and administer peoples. The Noo-ologist Handbook is a new form of tool box with which to resist the new conditions of capitalism which is focusing its attention on the territory of brain and mind to wreak its havoc. It is part manuel and practice to provide the participants in the workshop a degree of defense against its provocations and in the end provides a new form of healing.

Student artists and architects from the University of Arts in Ljubljana are invited to P74 gallery in Ljubljana where they will first learn this method as a means to later create physical models of their exhibitions of thought. The project is managed by Tadej Pogačar – the artist-curator and P74 Artistic Director. The exhibition is curated by the guest curator from Macedonia Dr. Suzana Milevska who initiated this collaboration after a very successful Fulbright Expert Scholar programme to which she invited the artist last year at the Faculty of Fine Arts in Skopje where she teaches.
This project was organized in collaboration with students of the Faculty of Architecture in Ljubljana.

The forthcoming book entitled, The Noologist’s Handbook and Other Recent Art Experiments, 2008-2012 will accompany the exhibition and is published by Archive Books, Berlin, 2012. This book edited by Dr. Suzana Milevska will include essays by Franco Berardi, John Roberts, Claudia Slanar, Bruce Wexler and John Welchman.

Warren Neidich is an artist and writer who works in multiple media depending. He has recently been exploring the conditions of cognitive capitalism using noise music as an inspiration for installations made of speakers, drawings and videos. Noise is at the center of works that conceptualize it as a space for acts of artistic resistance through its force as a neural/mental modulator. This provides the very conditions for his theories of Neurobiopolitics and Neuropower in which the changing political, economic, and psychological relations that define culture reconfigure the brains potential locked in its neuroplasticity. He has been exhibited internationally at such institutions as PS1-MOMA, The Whitney Museum of American Art, LACMA, Los Angeles, The Laguna Art Museum, Laguna Beach, CA, California Museum of Photography,Riverside, CA, The ICA, London, The Ludwig Museum, Koln, and MUKHA, Antwerp. In 2011 he had one-person exhibitions at the Belgrade Cultural Center, Serbia, Fons Welters Gallery, Amsterdam and Galerie Moriarty, Madrid, Spain. He recently co-edited Cognitive Architecture: From Biopolitics to Noopolitics, 010 Publishers, Delft, The Netherlands, 2011.
He received the Vilem Flusser Theory Award, Berlin, 2010 and the Fulbright Scholar Program Fellowship, Fine Arts Category, 2011. He is former tutor and artist in residence at Goldsmiths College 2004-2007 and Instructor at Southern California Institute of Architecture. In 2012. He is teaming up Arne Deboever of Cal Arts and Jason Smith of Art Center School of Design to present The Psychopathologies of Cognitive Capitalism at the West Hollywood Library November 9-11, 2012. He is currently research fellow at the Delft School of Design, TU Delft School of Architecture, Delft, The Netherlands.

Dr. Suzana Milevska is a theorist and curator of visual art and culture based in Skopje, Macedonia. Currently she teaches history and theory of art at the Faculty of Fine Arts – University Ss. Cyril and Methodius of Skopje. From 2006 to 2008, she was the Director of the Center for Visual and Cultural Research at the Euro-Balkan Institute in Skopje and she taught Visual Culture at the M.A. Programme in Gender Studies. She holds a PhD in visual culture from Goldsmiths College-London. In 2004, she was a Fulbright Senior Research Scholar in Library of Congress. Since 1992 she curated over 80 international exhibitions, conferences and other projects (in Skopje, Istanbul, Stockholm, London, Berlin, Bonn, Stuttgart, Leipzig, Vienna, etc.) She was one of the national coordinators for the International Istanbul Biennale (1995-1999), and for the Thessaloniki Biennale (2005) and one of the co-curators of the International Contemporary Art Biennial at the National Gallery in Prague (2005) with “The Workers’ Club”.
Her interdisciplinary project “The Renaming Machine” (2008-2010) consisted of series of exhibitions and conferences (Ljubljana, Skopje, Pristina, Zagreb, Vienna, etc.) that resulted with the book The Renaming Machine edited by Milevska (P.A.R.A.S.I.T.E. Institute, Ljubljana, 2010). She was a researcher for the projects “East Art Map” (initiated by IRWIN, 2001-6) and “Gender Check” (curated by Bojana Pejic, MUMOK, Vienna, 2009-10) and for “Call the Witness – Roma Pavilion”, at the 54 International Art Exhibition –Venice Biennale-Collateral Event, 2011 and curated the exhibitions “Call the Witness”, BAK, Utrecht, and “Roma Protocol” at the Austrian Parliament. Recently she published her book Gender Difference in the Balkans (Saarbrucken: VDM Verlag, 2010).

Program of the P.A.R.A.S.I.T.E. Institute is supported by Ministry of Education, Science, Culture and Sport, Slovenia and Municipality of Ljubljana.